Environmental initiatives

Ford Research Center in Aachen.
The Ford Focus Flexifuel was the first E85 flexible fuel vehiclecommercially available in the European market.

Ford announced in late 2008 July that it will bring six of its more fuel-efficient European models to the U.S.[45]

Flexible fuel vehicles

Flexible fuel vehicles are designed to operate smoothly using a wide range of available ethanol fuel mixtures—from pure gasoline, to bioethanol-gasoline blends such as E85 (85% ethanol and 15% gasoline) or E100 (neat hydrous ethanol) in Brazil. Part of the challenge of successful marketing alternative and flexible fuel vehicles in the U.S., is the general lack of establishment of sufficient fueling stations, which would be essential for these vehicles to be attractive to a wide range of consumers. Significant efforts to ramp up production and distribution of E85 fuels are underway and expanding.[46]

Ford is also planning to produce 250,000 E85-capable vehicles a year in the US, adding to some 1.6 million already sold in the last 10 years.[47]

Current Ford E85 Flexible Fuel Vehicles sold in North America and Europe are:[48]

Current Ford E100 Flex sold in the Brazilian market are:

Hydrogen

Ford also continues to study Fuel Cell-powered electric powertrains, and has demonstrated hydrogen-fueled internal combustion enginetechnologies, as well as developing the next-generation hybrid-electric systems. Compared with conventional vehicles, hybrid vehicles and/or fuel cellvehicles decrease air pollution emissions as well as sound levels, with favorable impacts upon respiratory health and decrease of noise health effects.

Ford has launched the production of hydrogen-powered shuttle buses, using hydrogen instead of gasoline in a standard internal combustion engine, for use at airports and convention centers.[49] At the 2006 Greater Los Angeles Auto Show, Ford showcased a hydrogen fuel cell version of its Explorer SUV. The Fuel cell Explorer has a combined output of 174 hp (130 kW). It has a large hydrogen storage tank which is situated in the center of the car taking the original place of the conventional model’s automatic transmission. The centered position of the tank assists the vehicle reach a notable range of 350 miles (563 km), the farthest for a fuel cell vehicle so far. The fuel cell Explorer the first in a series of prototypes partly funded by the United States Department of Energy to expand efforts to determine the feasibility of hydrogen- powered vehicles. The fuel cell Explorer is one of several vehicles with green technology Ford being featured at the L.A. show, including the 2008 Ford Escape Hybrid, PZEV emissions compliant Fusion and Focus models and a 2008 Ford F-Series Super Duty outfitted with Ford's clean diesel technology.

Electric vehicles

All Ford's hybrid models are identified by Ford's leaf road logo badge.
Mulally (second from left) with former President George W. Bush at theKansas City Assembly plant inClaycomo, Missouri on March 20, 2007,touting Ford's new hybrid cars.

Ford Motor Co. expects electric vehicles will represent a "major portion" of its lineup a decade from now as the automaker breaks away from a recent reliance on pickup trucks and SUVs. The stakes are high because Ford's stepped-up investment is coming at a time when the U.S. government is demanding steep increases in fuel economy and has put money forward to help automakers adopt new fuel-saving technologies.[50]

Hybrid electric vehicles

In 2004 both Ford and Toyota agreed on a patent sharing accord which granted Ford access to certain hybrid technology patented by Toyota, in exchange Ford licensed Toyota some of their own patents.[51][52][53]

Ford did improve fuel efficiency during 2005, with the introduction of the Hybrid-Electric Escape. With this vehicle, Ford was third to the automotive market with a hybrid electric vehicle and the first hybrid electric SUV to market. This was also the first hybrid electric vehicle with a flexible fuelcapability to run on E85.[54] The Escape's platform mate Mercury Mariner was also available with the hybrid-electric system in the 2006 model year—a full year ahead of schedule. The similar Mazda Tribute will also receive a hybrid-electric powertrain option, along with many other vehicles in the Ford vehicle line.

In 2005 Ford announced its goal to make 250,000 hybrids a year by 2010, but by mid-2006 announced that it would not meet that goal, due to excessively high costs and the lack of sufficient supplies of the hybrid-electric batteries and drivetrain system components. Instead, Ford has committed to accelerating development of next-generation hybrid-electric power plants in Britain, in collaboration with Volvo. This engineering study is expected to yield more than 100 new hybrid-electric vehicle models and derivatives. There are also plans for hybrid versions of the Ford Edge and Lincoln MKX.

Ford announced on 2007-07-09 that it will team up with Southern California Edison (SCE) to examine the future of plug-in hybrids in terms of how home and vehicle energy systems will work with the electrical grid. Under the multi-million-dollar, multi-year project, Ford will convert a demonstration fleet of Ford Escape Hybrids into plug-in hybrids, and SCE will evaluate how the vehicles might interact with the home and the utility's electrical grid. Some of the vehicles will be evaluated "in typical customer settings," according to Ford.[17][18]

On June 12, 2008 USDOE expanded its own fleet of alternative fuel and advanced technology vehicles with the addition of a Ford Escape Plug-In Hybrid Flex-Fuel Vehicle. The vehicle is equipped with a 10-kilowatt lithium-ion battery supplied by Johnson Controls-Saft that stores enough electric energy to drive up to 30 miles (48 km) at speeds of up to 40 mph (64 km/h).[55]

In March 2009 Ford launched to the U.S. market the Ford Fusion Hybrid and the Mercury Milan Hybrid, both as 2010 models.[56]

Ford is going to introduce a plug-in hybrid challenge the Chevy Volt by 2012[50][57] and more charge-maintaining hybrids (traditional gas-electric hybrids), beginning with one in 2011.

Current and planned Ford hybrid electric vehicles:

All-electric vehicles

Ford ended the Think City experiment and ordered all the cars repossessed and destroyed, even as many of the people leasing them begged to be able to buy the cars from Ford. After outcry from the lessees and activists in the US and Norway, Ford returned the cars to Norway for sale.

Bill Ford was one of the first top industry executives to make regular use of an battery electric vehicle, a Ford Ranger EV, while the company contracted with the United States Postal Service to deliver electric postal vans based on the Ranger EV platform..Ford discontinued a line of electric Ranger pickup trucks and ordered them destroyed, though it reversed in January 2005, after environmentalist protest.[58]

The North American Focus has been modified to take batteries. The variant, known as the Focus RV, is planned to be launched in 2011. Ford plans to have 10,000 of these battery-powered cars on the road beginning in 2011 in partnership with Magna International and it will be a global vehicle that will be sold in the three key markets of North America, Europe and Asia-Pacific. The Focus compact can travel about 160 kilometres before it needs to be charged.[59][60]

Current and planned Ford hybrid electric vehicles:[50][57]

  • 2010 All-electric commercial van.
  • 2011 All-electric small car in 2011 (Ford Focus RV).

Ford battery electric vehicle (BEV) demonstrators are included in a British project that is part of the UK government's zero carbon vehicle fleet of Focus BEVs . The BEV demonstrator fleet is being developed partly with public funding from the government's Technology Strategy Board (TSB), which promotes innovative industry-led projects that reduce CO2 while benefiting the UK's transport system[61]

Compressed natural gas

The alternative fossil fuel vehicles, such as some versions of the Crown Victoria especially in fleet and taxi service, operate on compressed natural gas—or CNG. Some CNG vehicles have dual fuel tanks - one for gasoline, the other for CNG - the same engine can operate on either fuel via a selector switch.

Increased fuel efficiency

Ford Motor Company announced it will accelerate its plans to produce more fuel-efficient cars, changing both its North American manufacturing plans and its lineup of vehicles available in the United States. In terms of North American manufacturing, the company will convert three existing truck and sport utility vehicle (SUV) plants for small car production, with the first conversion starting in December at its Michigan Truck Plant. In addition, Ford's assembly plants near Mexico City, Mexico, and in Louisville, Kentucky, will convert from pickups and SUVs to small cars, including the Ford Fiesta, by 2011. Ford will also introduce to North America six of its European small vehicles, including two versions of the Ford Fiesta, by the end of 2012. And last but not least, Ford is stepping up its production of fuel-efficient "EcoBoost" V-6 and four-cylinder engines, while increasing its production of hybrid vehicles. See the Ford press release.

Given Ford's new emphasis on its European vehicles, a virtual trip to the British International Motor Show in London is in order. Ford is displaying five models of its all-new Fiesta at the auto show, which opened to the public on July 23. Among the models on display is the world debut of Ford's "ECOnetic" version of the Ford Fiesta, which combines more aerodynamic styling, a lowered suspension, low-rolling-resistance tires, low-friction oil, and a specially tuned, turbocharged, direct-injection diesel engine. As a result, it achieves 63.6 miles per US gallon (3.70 L/100 km; 76.4 mpg-imp) on the European combined test cycle, which generally yields higher fuel economy numbers than the U.S. test methods (note also that the U.K. gallon is about 20% larger than the U.S. gallon, so we've adjusted these numbers accordingly). The standard diesel version of the Fiesta achieves 52.3 mpg, while diesel versions of the European Ford Focus achieve 52.3 mpg for most body styles and 54.7 mpg for the ECOnetic model. Of course, the United States has stricter emissions rules than in Europe, so it may not be possible for Ford to offer similar models in the United States.[citation needed]

Ford has challenged University teams to create a vehicle that is simple, durable, lightweight and come equipped with a base target price of only $7,000 The students from Aachen Universitycreated the “2015 Ford Model T”.[62][63]

In 2000, under the leadership of the current Ford chairman, William Clay Ford, the Company announced[64] a planned 25 percent improvement in the average mileage of its light truck fleet – including its popular SUVs – to be completed by the 2005 calendar year. In 2003, Ford announced that competitive market conditions and technological and cost challenges would prevent the company from achieving this goal.[65]

Researchers at the University of Massachusetts have, however, listed Ford as the seventh-worst corporate producer of air pollution, primarily because of the manganese compounds, 1,2,4-trimethylbenzene, and glycol ethers released from its casting, truck, and assembly plants.[66] The United States Environmental Protection Agency has linked Ford to 54 Superfund toxic waste sites, twelve of which have been cleaned up and deleted from the list.[67]

For the 2007 model year, Ford had thirteen U.S. models that achieve 30 miles per gallon or better (based on the highway fuel economy estimates of the EPA and several of Ford’s vehicles were recognized in the EPA and Department of Energy Fuel Economy Guide for best-in-class fuel economy. Ford claimed to have eliminated nearly three million pounds of smog-forming emissions from their U.S. cars and light trucks over the 2004 to 2006 model years.[68]

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