Logos

  • Star The original Dodge logo was round, with two interlocking triangles forming a six-pointed star in the middle; an interlocked "DB" was at the center of the star, and the words "Dodge Brothers Motor Vehicles" encircled the outside edge.
  • Forward Look Virgil Exner's radical "Forward Look" redesign of Chrysler Corporation's vehicles for the 1955 model year was emphasized by the adoption of a logo by the same name, applied to all Chrysler Corporation vehicles. The Forward Look logo consisted of two overlapped boomerang shapes, suggesting space age rocket-propelled motion. This logo was incorporated into Dodge advertising, decorative trim, ignition and door key heads, and accessories through September 1962. See also: Forward Look
  • Fratzog Dodge's logo from September 1962 though 1976 was a fractured deltoid composed of three arrowhead shapes forming a 3-pointed star. One of its designers came up with the meaningless name Fratzog for the logo, which ultimately stuck.[6][7] As the Dodge Division's logo, Fratzog was incorporated in various badges and emblems on Dodge vehicles. It was also integrated into the design of such parts as steering wheel center hubs and road wheel covers.
  • Pentastar From 1976 to 1992 Dodge used Chrysler's Pentastar logo. In advertisements and on dealer signage, Dodge's Pentastar was red, while Chrysler-Plymouth's was blue.
  • Ram's head Dodge introduced its current Ram's-head logo in 1993, standardizing on that logo in 1996 for all vehicles except the Viper. Trucks had carried a ram hood ornament as early as the 1930s, but its use was sporadic after that until the 1980s.

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