The company's crest, which prominently features a bull, was taken from Ferruccio's zodiac sign, Taurus. After producing two cars with alphanumeric designations, Lamborghini decided to name his next car, the Miura, after a famous breeder of fighting bulls, Don Eduardo Miura. The Islero was named after the Miura bull that killed famed matador Manolete on August 28, 1947. The Espada was named for the matador's espada, the sword he uses to slay the bull, a word which is also used colloquially for the matadors themselves. The Jarama's name had an interesting double meaning: Jarama is an area renowned both for its bullfighting history and for its motor racing circuit.
After years of salutes to the world of bullfighting, Lamborghini broke from tradition in 1974. The Countach was named not for a bull, but for countach! (pronounced [kunˈtɑtʃ] (
listen)), an exclamation of astonishment in the local Piedmontese language — generally used by men upon seeing an extremely beautiful woman.[9] Legend has it that Nuccio Bertone uttered the word in surprise upon first laying eyes on "Project 112", which would become the Countach.
Later company owners reverted back to bullfighting associations. The Diablo was also named for a fighting bull, as was the Murciélago's namesake. The Gallardo is named for a bull caste ancestral to the Miura breed, and the rare Reventón carries the name of the bull that defeated matador Félix Guzmán in 1943.
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