Cultural references

In the early 1980s German automobile manufacturers like BMW and Mercedes increased their models' presence in Hollywood blockbusters through product placement. Especially BMW made heavy use of film to promote its cars — for example with the mini-series The Hire. BMW even became James Bond's ride of choice, although the character had traditionally preferred British makes. While Audi entered the product placement practice relatively late, cars with the Audi rings have been featured prominently in various productions, including:

0 comments:

Post a Comment