Audi is a strong partner of different kinds of sports. In soccer, long partnerships exist between Audi and various clubs like the FC Bayern Munich, Real Madrid CF, FC Barcelona, AC Milan and Ajax Amsterdam. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company. Additionally, Audi supports the German Ski Association (DSV) as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the US. For almost two decades Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi. In sailing, Audi is engaged in the Medcup regatta and supports the team Luna Rossa during the Louis Vuitton Pacific Series. Further, Audi sponsors the regional teams ERC Ingolstadt (hockey) and FC Ingolstadt 04 (soccer).[22] In 2009, the year of Audis 100th anniversary, the company organises the Audi Cup for the first time. In a two-day-tournament, the teams of FC Bayern Munich, AC Milan, Manchester United F.C. and CA Boca Juniors will compete against each other.[23]
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